Friday, 29 February 2008

Dunlop Tire Brand Out to Get More Ink in Las Vegas

LAS VEGAS, Oct. 31 /PRNewswire/ -- Dunlop's in-your-face guerilla marketing is getting some ink at the Specialty Equipment Market Association show this week.

Make that stylized Dunlop tattoos that enthusiasts can wear home this year. In fact, 24-year-old Fernando Diaz, an automotive enthusiast from Houston, received his second Dunlop inking; he got his first last year, along with a set of tires.

"I needed another set," Diaz said, as a Las Vegas artist fashioned a smoking tire with Dunlop's "Flying D" logo. Not to be outdone, Denny Jusczak, of Forest Lake, Minn., said this was his third.

Two Las Vegas artists are helping the tire brand to spread its message among the 100,000 strong who attend this aftermarket automotive convention. Appropriately, the theme of the tire brand's booth in the convention center's South Hall is the "Art of Performance."

"Dunlop has many brand devotees who are truly connected to the driving experience.

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